EMILY BUTCHER

elbutcher@gmail.com

213.447.9110

New York, NY

 

EXPERIENCE

PINK 

Design Director: Sport Apparel

New York, NY (JUNE 2018 - March 2019)

• Develop design strategies through consumer research and conceptual storytelling

• Manage design teams through personal development and mentoring

• Create commercial designs that reflect the conceptual direction and business strategies

• Strategize upcoming seasons and floorsets with Merchant partners

• Ensure deliverables meet budget, FOB targets, and calendar commitments

• Responsible for the creation of visual tools used in presentations and Merchant alignment

• Travel: global industry tradeshows and inspiration shopping

 

REEBOK 

Global Design Manager: Outerwear, Running, Swimwear

Boston, MA (JULY 2016 - JUNE 2018)

Senior Designer: Global Outerwear (MAR 2015 - JULY 2016)

• Develop seasonal design direction of $70mil global outerwear, running, and swim apparel business

• Global lead on sustainability initiative; established first-time targets across all apparel and footwear

• Influence key stakeholders to ensure ideas translate from concept to implementation

• Consistently surpass margin targets, generating a $7.5mil go-in margin surplus between FW16 and SS19

• Keen awareness of retail landscape for trend and new product opportunities

• Familiar with best and worst sellers across categories and adjust development accordingly

• Mentor designers, contributing to the development of the team through professional leadership

• Partner with footwear and marketing teams to introduce new product packs for professional athletes

• Travel seasonally to Europe, Asia factories, global tradeshows + core markets including Russia

VINCE

men’s wovens designer

Los Angeles, CA (MAY 2013 – FEB 2015)

• Worked under VP to develop concept through production on men’s wovens + women’s denim

• Directly responsible for establishing outerwear and leather businesses

• Managed interns and all in-house development

• Continually improved sell-in of categories while raising overall margins; 10%+ average increase

• Responsible for design and execution of highest profiting style across the company for Fall 2014

• Presented seasonal collections to brand President and wholesale + retail accounts

• Partnered with tech, merchandising and research + development teams to achieve calendar deadlines

• Responsible for establishing fit intent, from first proto through bulk approval

• Sourced progressive fabrics and trim components that were brand appropriate and innovative

• Cognizant of development ratios and adhering to merchandising line plans 

LANDS’ END

men‘s outerwear designer, associate

Dodgeville, WI (JAN 2011 - AUG 2012)

DKNY

men’s designer, associate

New York, NY (AUG 2008 - DEC 2009)

REGATTA

men’s designer, associate - Todd Smith & Karl Lagerfeld

New York, NY (NOV 2006 - AUG 2008)


 

EXPERTISE

  • concept development

  • design management

  • process improvement

  • athlete insights

  • talent management

  • consumer insights

  • brand consistency

  • market analysis

  • effective presentations

  • mentorship

  • development processes

  • Illustrator

  • Photoshop


 

EDUCATION

University of Cincinnati, BS - Fashion Design, 2006


 

INTERNATIONAL WORK

INTERNATIONAL LANGUAGE SCHOOL - Daegu, South Korea, JAN 2010 – JAN 2011

English teacher- Kindergarten through high school students

 

Click here to download a printable resume.